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Direct Line Insurance and their little mouse on wheels etc


The insurance company Direct Line Insurance now have a red telephone on wheels AND a red mouse on wheels, so now you know that Direct Line are in the business of offering insurance ONLINE.

Incidentally, on taking a close look at the Direct Line red mouse, it has five wheels. A cute point, as it's actually a wheelie mouse, and the roller thumb wheel is a wheel with a tyre like those that it rolls on to make it a car-like object as per the wheeled phone.

More about Direct Line Insurance here.


An other point about Direct Line Insurance advertising, (they're not on price comparison sites, you know), is that the little ditty that is played has changed since the early days. Can anyone remember the earlier one?